Supporters attending Wales v France this Sunday will be the first to experience a refreshed food, drink and hospitality offering at Principality Stadium, as Aramark UK officially begins its role as the Welsh Rugby Union’s new food, drink and hospitality partner.
The new partnership comes to life on matchday with rebranded concourse bars, updated menus, clearer pricing and an improved customer journey designed to help fans get a smoother experience, allowing them more time to enjoy the rugby.
Two new concepts, Ankle Tap Bar and Arcade Kitchen, have been introduced, offering smoother service, more choice and a refreshed look across the stadium concourses. Fans will also benefit from an updated food and drink map , making it easier to locate different offers across the stadium, including outlets providing ‘made without gluten’ options.
New matchday pricing has been introduced to offer greater value for supporters. This includes a Family Meal Deal, featuring two sausage rolls, two soft drinks and a sharing bag of sweets, as well as a Pie and a Pint deal, offering a choice of pie with a pint of Guinness, lager or cider.
Hospitality menus across Principality Stadium have continued to evolve, with Head Chef Ryan Jones leading the latest developments behind the scenes. Building on an established focus on quality and predominantly Welsh sourced produce, the refreshed menus bring fresh flavours and a fan first approach for Principality Stadium Experience customers.
Later in the tournament Aramark and Principality Stadium’s commitment to innovation and collaboration will be showcased through a special collaboration with Jack Blumenthal and his restaurant Ginger Wings, with a bespoke matchday dining experience planned for the Wales v Scotland fixture in the Riverside Terrace.
Gavin Marshall, Chief Financial & Operating Officer at Welsh Rugby Union, said:
“This new relationship has already allowed us to refresh the matchday experience, with a new look across our bars and food outlets, offering a smoother service and a wider choice of food for supporters. The focus is on improving our fan experience at Principality Stadium making it easier for fans to enjoy great range of options.”
Helen Milligan-Smith, CEO and President, Aramark UK said, “We’re delighted to be appointed as the new food, drink and hospitality partner for the Welsh Rugby Union. At Aramark, we’re passionate about creating unforgettable moments that put fans and visitors at the heart of everything we do. We’re excited to bring our unique energy and global experience in sport and entertainment to Wales, taking Principality Stadium to new heights.
“This partnership is built on shared values and a strong commitment to the Welsh community.”
Further enhancements to the food, drink, and hospitality offer at Principality Stadium will be rolled out throughout 2026 as part of a phased transformation.
Aramark
www.aramark.co.uk
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